20世纪50年代以来，全球兴起、普及的电视广播融声、像、图文于一体，以其信息传播的及时性。生动性和立体化，曾对报纸的生存构成了极大的威胁；因特网逐渐兴起和普及后，更是使以报纸为代表的印刷媒介在生存环境上有如雪上加霜。报业面对网络媒体的挑战，将如何应对呢？一、? Since the 1950s, the rise of the world and the popularization of the radio and television broadcasting, as well as the integration of images and texts, with the timely dissemination of their information. Vivid and three-dimensional, had posed a tremendous threat to the survival of the newspaper; the Internet is gradually emerging and popularization, but also make newspapers as the representative of the print media in the living environment as worse. Newspapers face the challenge of online media, how to deal with it? one,?