美国大型的传媒集团的品牌核心在什么地方?我们经常感叹说迪斯尼做动画,时代华纳做电影、电视,还有CNN做新闻,都做得很好,这些知名品牌的核心是什么呢?第二、美国传媒集团的品牌特征是什么?第三、美国传媒集团的品牌战略重点是什么?第四、美国传媒集团的品牌价值链是如何形成的?第五、媒介集团的品牌到底有多少竞争力,或者大一点说,一个电视台和电视频道有没有竞争力,我们看它的什么指标呢?主要是从这几个方面来讨论。 Where are the core brands of the large US media conglomerates? We often lament Disney as an animation, Time Warner as a film, TV, and CNN as a journalist, doing well. What are the core of these well-known brands? What are the brand characteristics of the American Media Group? Third, what is the brand strategy of the American Media Group? Fourth, how is the brand value chain of the American Media Group formed? Fifth, how competitive are Media Group brands? , Or to say something bigger, is there any competition between a television station and a television channel? What are the indicators we look at? It is mainly discussed from these aspects.