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2011冷年是令人惊喜的,空调增速远超电视、冰箱、洗衣机等其他家电,据北京中怡康时代市场研究有限公司(CMM)市场推总数据显示:2011冷年,空调累计销量达到3756.8万台,比2010冷年同期增长4.1%;零售额累计为1184.5亿元,比上年同期增长18.9%。如此高涨的市场形势,得益于国家不断推出利好政策的扶植以及各大企业采取积极的制胜战略。
2011 is a surprising year, air-conditioning growth far more than TVs, refrigerators, washing machines and other appliances, according to the Beijing Zhong Yikang Times Market Research Co., Ltd. (CMM) push the market data show: 2011 cold year, air-conditioning cumulative sales reached 37,568,000 units, an increase of 4.1% over the same period in 2010; retail sales totaled 118.45 billion yuan, an increase of 18.9% over the previous year. Such a rising market situation has benefited from the continuous introduction of favorable policies by the state and the positive business strategies adopted by major enterprises.