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在我国报纸事业中,企业报已成为一个重要组成部分,它是基层党委的喉舌、企业权威性的宣传阵地,是新闻大军中的一支重要队伍。这支队伍充分发挥面向基层、面向生产、面向经营的优势,始终坚持以正确的舆论引导人,以职工喜闻乐见的各种形式,鼓舞职工队伍士气,增强企业的凝聚力和竞争力。它增强了企业与外界、企业内部决策指挥层与实际操作层、各部门之间、各子单位之间的信息传递,沟通了企业管理层与职工的思想,增强了企业的凝聚力,满足了职工对企业归属感、认同感的需要。
In the newspaper business in our country, Enterprise Newspaper has become an important part. It is the mouthpiece of the grass-roots party committees and the propaganda front for the enterprises. It is also an important team in the news army. This team has given full play to the advantages of facing the grassroots, production-oriented and business-oriented. It has always insisted on using correct public opinion to guide people and various forms of love and care to employees, encouraging the morale of the staff and enhancing the cohesion and competitiveness of enterprises. It enhances the transmission of information between the enterprise and the outside world, the command and control layer within the enterprise decision-making and the actual operation layer, between various departments and various sub-units, and communicates the thoughts of the enterprise management staff and employees, strengthens the cohesion of the enterprise and satisfies the employees On the sense of belonging, identity needs.