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在市场竞争日益激烈的今天,越来越多的行业开始注重实施品牌战略。博物馆要想更好地发挥社会教育职能,也必须契合时代发展需要,传承和弘扬工匠精神,不断开拓创新,精雕细琢地打造属于自己的品牌文化活动。本文以弘扬工匠精神为导线,以时代背景为依托,论述青岛德国总督楼旧址博物馆近几年来的社教品牌惠民活动,探索如何打造与加强博物馆社教品牌建设。
In an increasingly competitive market today, more and more industries began to focus on the implementation of brand strategy. In order to give full play to social education functions, museums must also meet the needs of the development of the times, inherit and carry forward the spirit of craftsmen, keep on exploring and innovating, and make great efforts to create their own brand-name cultural activities. Taking the promotion of artisan spirit as the thread and the background of the times as the basis, this paper discusses the activities of the social welfare education brand Huimin in the Museum of the Former Governor of Qingdao in recent years, and explores how to build and strengthen the brand building of the Society and Education Museum.