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文学信息意识演进的重要标志之一,是媒介文化理念的进入,即在大众媒介文化生产与传播的现实框架中认识和阐释文学信息,在大众媒介要素的文学审美意义和价值系统中建构文学审美信息理论。文艺传播理论在文艺研究中体现出的差异性,是将研究重心放在文学艺术传递、交流的活动状况和介质化形态上,这是其阐释文学艺术现象的话语位置和话语价值。从媒介文化的角度审视社会传播的审美现象,是传播审美研究的理论深化,媒介文化在新媒体条件下的审美实践,具有“重构美学”的历史意义和文化力量。
One of the most important symbols of the evolution of literary information consciousness is the entry of the concept of media culture, that is, recognizing and interpreting literary information in the realistic frame of mass media production and dissemination, and constructing literary aesthetics in literary aesthetic significance and value system of mass media elements Information theory. The difference of literary and art communication theory reflected in literary and artistic research lies in focusing its research on the state of activity and medium of transmission and exchange of literary arts, which is the discourse position and discourse value of its interpretation of literary and artistic phenomena. Viewing the aesthetic phenomenon of social communication from the angle of media culture is the theoretical deepening of disseminating aesthetic research and the media culture’s aesthetic practice under the condition of new media. It has the historical significance and cultural power of “reconstructing aesthetics ”.