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1988年海南建省成为大特区的时候,曾经掀起创业的热潮,当时有10万人才下海南的说法。而海南报业市场化的竞争,却是在2001年之后,不大的市场中,有超过5家综合性日报在角逐。在竞争低烈度、市场增量空间又不足的情况下,强势大报能否继续保住份额,弱势报纸如何扭转乾坤,本刊记者专程赴海南探讨海南报业的发展和市场走向。
When Hainan Province became a special economic zone in 1988, there was a boom in entrepreneurship when 100,000 talents went down to Hainan. The market competition in Hainan newspaper industry, but it is in 2001, not big market, there are more than 5 comprehensive daily in the race. In the competitive low intensity, the market incremental space is not enough circumstances, the strength of the newspaper can continue to keep the share of the weak newspaper how to turn things around, our correspondent made a special trip to Hainan to explore the development of Hainan newspaper and market trends.