CS是英文Customer Satisfac-tion的缩写形式,译成中文就是:顾客满意。CS活动最早于80年代末在国外一些先进的企业开展,其目的就是为了提高公众对企业的满意程度,营造一种适合企业生存发展的良好外部环境。CS 活动开拓了企业公共系活动与公众相协调的一种新视角,它深化了公众对企业的满意程度,是培养顾客忠诚的关键。公众对企业的满意 CS is an abbreviation of English Customer Satisfacation, translated into Chinese is: customer satisfaction. As early as the late 1980s, CS activities were carried out in some advanced foreign enterprises. The purpose of CS activities was to raise public satisfaction with the enterprises and create a favorable external environment suitable for the survival and development of enterprises. The CS activity opens up a new perspective of coordinating public activities with the public. It deepens the public's satisfaction with the enterprise and is the key to fostering customer loyalty. Public satisfaction with the business