作为提供客户关系管理软件的厂商,Interact 公司所推出的 SalesLogix——面向中小企业的 CRM 软件。在全球已拥有3000多家用户。Interact 公司亚太区副总裁 Laurence Webb 认为,CRM 是一种管理思想,而非技术。所有项目都需要从全体和战略的观点来运作,而技术仅仅是使企业完成战略目标的工具。成功客户管理的关键是建立起每个客户的统一资料,整合不同来源的数据并以相关的形式提供给业务管理者或用户。IT 技术的影响是巨大而 As a provider of customer relationship management software, Interact launched SalesLogix, a CRM software for SMEs. Has more than 3,000 users worldwide. Laurence Webb, vice president of Interact Asia Pacific, believes that CRM is a management idea, not a technology. All projects need to operate from a general and strategic point of view, and technology is only a tool that enables companies to accomplish their strategic goals. The key to successful customer management is to establish unified data for each customer, integrate data from different sources and provide them to business managers or users in relevant forms. The impact of IT technology is huge