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海洋生态文化产业是一种体现人与海洋和谐共存、海洋环境与发展良性互动、海洋与经济可持续发展理念的新型文化产业形态。本文结合目前中国海洋生态文化产业发展的现状,从产业资源开发现状、产品和市场开发现状以及产业发展存在的问题三个角度出发,分析梳理了海洋生态旅游产业、海洋景观鉴赏产业、海洋休闲养生产业、海洋艺术创意产业四类主要海洋生态文化产业的发展态势,并在此基础上,提出了资源型、创意型、综合型、专一型四种海洋生态文化产业发展模式,以期推动中国海洋文化产业的健康可持续发展,为海洋生态文明建设贡献力量。
The marine ecological culture industry is a new type of cultural industry that reflects the harmonious coexistence of man and the sea, the benign interaction between the marine environment and development, and the concept of sustainable development of the sea and the economy. Based on the present situation of the development of China’s marine eco-cultural industries, this paper analyzes the present situation of the development of industrial resources, the current situation of product and market development and the existing problems in the development of the industry. The paper analyzes and analyzes the eco-tourism industry, marine landscape appreciation industry, marine recreational health Industry and marine arts and creative industries four major marine eco-cultural industries in the development trend, and on this basis, proposed resource-based, creative, comprehensive, specific type of four marine eco-cultural industry development model, with a view to promoting the China Ocean The healthy and sustainable development of cultural industries contributes to the construction of marine ecological civilization.