销售渠道的可控性程度是关系着企业能否真正立足于市场并获得持续发展的关键问题 ,而渠道的可控性又受商家的忠诚度、渠道的稳定性等一系列因素的影响 ,那么 ,这些因素如何作用于渠道的可控性 ?本文尝试性地设计出一个渠道控制的关系模型 ,并在此基础上建立了四种提升渠道可控性的模式及其相关策略。 The degree of controllability of the sales channel is a key issue that relates to whether the enterprise can really stand on the market and obtain sustainable development. However, the controllability of the channel is affected by a series of factors such as the loyalty of the business and the stability of the channel. , How do these factors affect the controllability of the channel? This paper attempts to design a relationship model of channel control, and on this basis, establishes four modes and their related strategies to enhance the controllability of the channel.