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名人故居是一种重要的旅游资源,也是一种重要的历史文化遗产,但现已对外开放的名人故居大多因受种种条件局限,开发力度不深,仅限于生平事迹展;开发意识落后,限于名人建筑物陈列复原层面;开发宣传乏力,限于传统促销手段。开发好名人故居旅游资源是一项系统工程,其中关键点是要树立系统思维的名人故居旅游开发理念,即结合名人故里、名人故居、名人故事于一体,实现一体化开发。
The former residence of celebrities is an important tourist resource and an important historical and cultural heritages. However, most of the celebrities’ residences now open to the outside world are mostly limited due to various conditions, and their development efforts are not limited to life events and exhibitions. The development awareness lags behind Celebrity buildings display rehabilitation level; development weakness, limited to the traditional promotional tools. The development of tourism resources for celebrities’ residence is a systematic project. The key point is to establish the concept of celebrity tourism development based on system thinking, that is, integrate the celebrity hometown, the celebrity hometown and the celebrity stories to achieve the integrated development.