Success on Facebook comes from a blend of sheer size of fan base,record of publishing useful content and the extent of consumer interaction that is offered. We looked at eight major product categories to find the brands that gained the most traction on the site,comparing their Facebook pages to those of competitors to determine which were best and worst at taking full advantage of the platform. Success on Facebook comes from a blend of sheer size of fan base, record of publishing useful content and the extent of consumer interaction that is offered. Find the brands that gained the most traction on the site, comparing their Facebook pages to those of competitors to determine which were best and worst at taking full advantage of the platform.