对于德国乃至整个欧洲的消费市场而言,圣诞节、新年等节日是人们消费欲望膨胀、血拼购物最旺盛的时间段。德国素有冬季打折(WSV)和夏季打折(SSV)两个清仓、购物的高峰期。近两年来,众多商家已不在圣诞新年期间及夏季七八月,高挂“WSV”或“SSV”的标语吸引消费者,但作为年度季末的重头戏——圣诞节,仍是众多品牌开展促销活动的黄金时段。 For the consumer markets in Germany and Europe as a whole, holidays such as Christmas and New Year are the periods during which people’s consumption desire is swollen and shopping is the most flourishing. Germany known as the winter discount (WSV) and summer discount (SSV) two clearance, the peak of shopping. In the past two years, many businesses are no longer appearing to consumers during the Christmas and New Year holidays and in the summer of July and August. The slogan “WSV ” or “SSV ” is attracting consumers. However, as the highlight of the year-end, Christmas is still Many brands carry out promotional activities in prime time.