自党的十八大召开以来,习近平总书记围绕意识形态工作发表了一系列重要讲话,重点强调要坚持和巩固马克思主义意识形态的指导地位。意识形态的心理认同是衡量政党主导意识形态传播有效性的重要指标,也是政党主导意识形态引领和整合社会意识与社会思潮的基点。从心理认同的视角研究政党意识形态传播,必须厘清认同、心理认同、意识形态、政党主导意识形态、意识形态心理认同等概念及其相互关系;重点分析影响意识形态心理认同的认知、情感、需要、行为四个要素,不断探索以心理认同四要素为基础的强化政党主导意识形态传播的路径和策略。 Since the convening of the 18th CPC National Congress, General Secretary Xi Jinping has made a series of important speeches focusing on ideological work, stressing the need to uphold and consolidate the guiding status of Marxist ideology. Psychological identification of ideology is an important measure of the effectiveness of the dominant ideology of political parties. It is also the starting point for leading ideologies of political parties to lead and integrate social awareness and social thoughts. From the perspective of psychological identity to study the spread of the ideology of political parties, we must make clear the concepts of identity, psychological identity, ideology, political party’s dominant ideology, ideological and psychological identity and their mutual relations; focus on the analysis of cognitive, emotional, Needs and behaviors, and continuously explores the path and strategy of strengthening the party-led ideological communication based on the four elements of psychological identity.