广告的最重要商业目的就是扩大销售,创意之所以在广告的一系列行为中显得尤为重要,是因为好的创意能够激发人们的购买欲。纵观媒体广告,尤其是某些报纸的广告创意却与广告商业初衷大相径庭,有的甚至背道而驰。创意非原创,与人雷同,抄袭、仿制成风,有的报纸上的广告无论药品保健还是房产商品,通常整版扑面而来的就是千人一面,像 Advertising is the most important business purpose is to expand sales, creative reason why a series of acts in advertising is particularly important, because good ideas can stimulate people’s desire to buy. Looking at media advertisements, especially the advertising ideas of some newspapers, is quite different from the original intention of commercial advertising, and some may even run counter to the idea. Creative non-original, the same person, plagiarism, imitation into the wind, and some newspaper ads regardless of health care or real estate products, usually the whole face is blowing thousands of people from one side, like