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〔摘 要〕低文献利用率一直以来都是高校图书馆难以解决的问题之一。对此，引入web2.0中的重要理论——长尾理论，通过借用形成长尾所需的三个重要力量来分析文献低利用率，即导致文献利用长尾缺失的三方面原因。在此基础上提出利用library2.0技术挖掘图书馆文献利用中的长尾，提高文献利用率，以更好的为用户服务。
〔关键词〕长尾理论；图书馆2.0；文献利用率
〔中图分类号〕G250 〔文献标识码〕A 〔文章编号〕1008-0821(2009)02-0004-04
On the Web 2.0 Technology to Enhance the
Long Tail of the Utilization of LiteratureWang Xuezhen
(Information Science Research Center，Shanghai University，Shanghai 200436，China)
〔Abstract〕Low literature utilization rate is a problem to university library.The introduction of the long tail theory—an important theory in web 2.0，this paper analyzed three reasons in the low utilization rate of literature through borrowing three important force which lead to long tail.Based on the discussed above，it proposed that the library should mine the long tail of the rate of literature utilization to provide users with better service by using library2.0 technology.
〔Key words〕long tail theory；library2.0；literature utilization rate
众所周知，在图书馆流通领域中一直存在文献利用率偏低的问题，而近年来电子资源的普及则进一步恶化了这一问题。由此可见，如何提高文献利用率是图书馆必须面对的一个重要挑战。笔者在此引入长尾理论，希望可以为解决此问题提供一个全新的视角。
1 互联网中的长尾理论
由《连线》杂志主编克里斯
〔关键词〕长尾理论；图书馆2.0；文献利用率
〔中图分类号〕G250 〔文献标识码〕A 〔文章编号〕1008-0821(2009)02-0004-04
On the Web 2.0 Technology to Enhance the
Long Tail of the Utilization of LiteratureWang Xuezhen
(Information Science Research Center，Shanghai University，Shanghai 200436，China)
〔Abstract〕Low literature utilization rate is a problem to university library.The introduction of the long tail theory—an important theory in web 2.0，this paper analyzed three reasons in the low utilization rate of literature through borrowing three important force which lead to long tail.Based on the discussed above，it proposed that the library should mine the long tail of the rate of literature utilization to provide users with better service by using library2.0 technology.
〔Key words〕long tail theory；library2.0；literature utilization rate
众所周知，在图书馆流通领域中一直存在文献利用率偏低的问题，而近年来电子资源的普及则进一步恶化了这一问题。由此可见，如何提高文献利用率是图书馆必须面对的一个重要挑战。笔者在此引入长尾理论，希望可以为解决此问题提供一个全新的视角。
1 互联网中的长尾理论
由《连线》杂志主编克里斯