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古语云:“得人心者得天下。”中国古代大军事家孙膑也曾说:“凡伐国之道,攻心为上,务先服其心。”商战亦同此理,市场竞争的实质是争夺顾客,谁钟情于顾客,赢得顾客的好感与信赖,谁就拥有了市场。因此,在生产经营活动中,努力研究消费者的心理、情感,根据消费者心理与情感的需求,施展种种攻心战术,便成为一种竞争制胜的上乘谋略。
As the old saying goes: “People get the heart of the world.” Sun Nai, an ancient Chinese military strategist, once said: “Any country who wants to cut a country will find it hard to serve its heart.” The same goes for commercial warfare. The essence of market competition is competition for customers , Who love the customer, win the favor and trust of customers, who will have a market. Therefore, in the production and business activities, efforts to study consumer psychology, emotion, according to the needs of consumer psychology and emotion, display all kinds of psychological tactics, it has become a superior strategy to win the competition.