传统大众营销方式由于其严重的资源浪费和对客户感知的负面影响,已越来越不适应通信市场发展的需求,目前行业内以市场细分为核心的精确营销正处于起步阶段。本文旨在建立一种基于数据挖掘技术,低投入并行之有效的市场细分模型,帮助市场工作人员实现精确营销,以抛砖引玉,促行业发展。 Due to its serious waste of resources and the negative impact on customer perception, the traditional mass marketing methods have not met the needs of the development of the communications market more and more. At present, the accurate marketing with market segmentation as the core in the industry is in its infancy. The purpose of this paper is to establish a market segmentation model based on data mining technology with low investment and efficiency, to help marketing staff to achieve accurate marketing, to promote innovation and promote industry development.