电台节目主持人是广播发展到一定阶段,为了更能吸引听众的注意力,并适应双向交流的情感需求应运而生的,因此堪称时代的产物。电台节目主持人与传统意义上的播音员不尽相同,前者更加强调与听众的交流,所以更加需要有个人魅力。电台节目主持人的个性魅力,包括较好的外在形象,富有 Radio host is broadcasting to a certain stage, in order to better attract the audience’s attention and meet the emotional needs of two-way communication came into being, so called the product of the times. Radio presenters and traditional broadcasters are not the same, the former more emphasis on communication with the audience, so more need to have a personal charm. Radio host personality, including the better external image, wealthy