广告,可以说是一种经济信息的传播活动。作为一种传播活动,其基本属性是商业性,同时在一定程度上也具有文化性。探讨广告传播活动的文化内涵,理顺文化与广告的关系,正是本次研讨会主题之一。我们说广告的功能是传播信息。其在传播信息中具有强烈导向 Advertising can be said to be a dissemination of economic information. As a communication activity, its basic attribute is commerciality, and to a certain extent it is also cultural. Exploring the cultural connotation of advertising communication activities and rationalizing the relationship between culture and advertising is one of the topics of this seminar. We say that the function of advertising is to spread information. It has a strong orientation in the dissemination of information