天分、专业、勤恳,构成广告人的先天竞争资本;而天时、地利各不同,也就造就了目前迥异的三地众生相。对此,我们不妨称之为“地缘优势”。作为首都,北京有着最强势的国家级覆盖媒体。北京广告凭借自身的媒介代理实力,单此一项的广告量就令北京成为大陆广告业老大,也让不少外资公司跃跃欲试。目前,“精耕细作”构成当前北京本土广告公司传媒客户服务的一大特点。在“制播分离”的潮流中,广告公司日益深入到传媒客户节目内容制作以及广告版面、时段经营业务当 Talent, professionalism and diligence constitute the innate competitive capital of advertisers; and the different temporal and geographical conditions have resulted in the very different living beings of the three places. In this regard, we may wish to call it “geographical advantage.” As the capital, Beijing has the most powerful national coverage media. Beijing advertising with its own media agency strength, the amount of this one alone makes Beijing become the boss of the mainland advertising industry, but also to many foreign companies eager. At present, “intensive” constitutes a major feature of the current media services in Beijing local advertising company. In the trend of “Separation of Production and Broadcasting”, advertising companies are increasingly penetrating media content programming and advertisement layouts of client companies.