舆论造势、肃反渠道、设置促销陷阱……面对竞争对手雪山压预般的并购策略,且看“冰山”啤酒如何实施反并购。 “冰山”啤酒是统治川渝地区的老牌啤酒企业。两年前.它通过一款升级产品。重新界定了当地市场的啤酒价格。把原来以2元/瓶为主的大众消费标准提高到了3元/瓶。企业的赢利状况也得到 Public outrage, anti-counter-channel, set promotional traps ... Facing competitors snow-capped pre-merger strategy, and look at “iceberg” beer how to implement anti-mergers and acquisitions. “Iceberg ” beer is the established beer company in Sichuan and Chongqing. Two years ago it passed an upgrade. Redefining the local market beer prices. The original 2 yuan / bottle-based mass consumer standards raised to 3 yuan / bottle. The profitability of the business is also obtained