中国传统社会中长期存在“轻商”现象,与之相对应的是,以商人为主要表现对象的文学作品数量稀少。上个世纪后期至今,社会发展的变化为商道英雄叙事的出现提供了契机。本文以《乔家大院》和《大染坊》为例,解析当代文学商道叙事英雄化的突变。 In the traditional Chinese society, there is a long-standing phenomenon of “light business”. Correspondingly, the number of literary works that mainly target businessmen is scarce. Since the late of the last century, changes in social development have provided an opportunity for the emergence of commercial heroic narratives. Taking “Qiao Family Courtyard” and “Daming Square” for example, this article analyzes the sudden change of commercialization of commercial narrative in contemporary literature.