随着电视在农村的普及,看电视已成为当下农民消遣的重要文娱方式。然而,现有的大部分高收视栏目都是针对城市人口的思维、消费习惯而制作的,其快消时尚格调、前卫的风格和过于强劲的广告并不符合农村观众的口味。如何做好对农村观众的电视服务,如何提高栏目在农村观众中的收视率,成为各级电视台重点关注的方向。电视工作者们开始充分关注农村观众的收视重点,了解农村观众的热点需求,有的放矢地整合农村类电视节目, With the popularization of television in rural areas, watching television has become an important recreational way of peasant recreation. However, most of the existing high-end viewing sections are tailored to the thinking and spending habits of the urban population. Their fast-paced fashion style, avant-garde style and over-strong advertising are not in line with the tastes of rural audiences. How to do a good job of television services for rural audiences and how to improve the ratings of the sections in the rural audience have become the focus of attention of all levels of television stations. TV workers began to pay full attention to the audiences’ viewpoints in rural areas, understand the hot demand of rural audiences, and aimfully integrate rural TV programs.