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中国企业在学习和创造的过程中,有收获的喜悦,更不乏试错的沉痛,也许“大人”更怕跌跟头,跨过了而立之年的中国企业更需要思想的成熟。营销的价值在于实践,而思辨可以帮助我们校正实践的方向。2007年末“中国营销盛典”上关于中国式营销的争论,是中国两种主要营销思想的一次碰撞。这个公开的正面碰撞发生在今天,是中国经济和企业发展的时势使然,而它所引发的他人的和自己的思考,可以让我们看清楚一些未来的道路。
Chinese enterprises in the process of learning and creation, there is joy of harvest, but also no lack of trial and error painful, perhaps “adults ” more afraid of falling down, the Chinese enterprises across the thirties need more mature ideas. The value of marketing lies in practice, and speculation can help us correct the direction of practice. The end of 2007 “China Marketing Festival” on the Chinese-style marketing debate is a collision of China’s two major marketing ideas. The open frontal collision that takes place today is the result of the current economic and enterprise development in China. The thoughts of others and ourselves that it sparked can help us see some of the ways ahead.