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随着网络的发展与信息技术的广泛应用,各行各业的工作效率都有所提高,但是网络媒体的发展,给传统媒体的发展带来了巨大的冲击,首当其冲的就是电视媒体。电视导演作为电视节目的制作人和策划者,如何转变栏目表现形式,创新节目制作是有效提高电视媒体市场占有率的关键。互联网时代电视导演要改变工作方式,充分利用网络丰富的资源,拓展节目内容,提高节目质量,进而促进电视媒体的发展。对网络时代新媒体的特点进行了阐述,分析了电视导演的具体工作,提出了网络时代电视导演提升节目质量的有效措施。
With the development of the Internet and the wide application of information technology, the work efficiency of all trades and professions has been raised. However, the development of online media has brought tremendous impact on the development of traditional media. The first one is the television media. As the producer and planner of TV programs, how to change the performance of TV programs and how to create innovative programs is the key to effectively increasing the market share of TV media. Internet TV directors want to change the way of work, make full use of network-rich resources, expand program content, improve program quality, and thus promote the development of television media. The characteristics of the new media in the Internet era are described, the specific work of the TV director is analyzed, and the effective measures for improving the program quality of the TV director in the Internet age are proposed.