在分析夜郎文化概念及构成要素的基础上,对黔、湘、渝三地的15个夜郎文化旅游项目进行了多维度的比较分析,得出几点启示:一是时间定位以秦至西汉为截取点;二是文化定位以出土夜郎文化文物为基础;三是夜郎文化公共符号表现突出;四是项目与自然景观、民族风情有机融合。以此为鉴,为后续此类项目建设提供参考。 Based on the analysis of Yelang culture concept and its components, this article makes a comparative analysis of fifteen Yelang cultural tourism projects in Guizhou, Hunan and Chongqing and draws some enlightenments: First, Western Han Dynasty is the interception point; Second, cultural orientation is based on the unearthed Yelang cultural relics; Third, Yelang cultural public symbols are outstanding; Fourth, the project is integrated with the natural landscape and national customs. Take this as a guide, provide a reference for the follow-up of such projects.