当年在一个偶然的机会由文秘、财会转行进入广告的时候,广告在中国还被理解成“想点子”的行业,广告人被人描绘为类似“江湖骗子”的角色,绝对不是“有为青年”的选择,良家妇女更与广告绝不沾边。这么多年来,从最初只是媒体运作到现在的品牌策划推广,入行渐深,听太多人说了关于广告人的定义,也看了太多人在广告界来来去去。有人说广告吃的是青春饭,一旦激情结束,就会被后来人淘汰;有人说广告人是混高薪,只要有三板斧就可舞弄一番。一个女性广告人的职业生涯,真正个中滋味如何,唯用情者方觉历久弥新。广告的真谛在于产品与消费者之间的交流,传达和沟通,是寻求一种与消费者对接的“语言”。做广告,首先要学会理解和感悟。在这一意义上,我向来不认为男女之间 When an accidental opportunity was changed from secretarial and financial accounting to advertising, advertising was also understood as a “thinker” in China. The advertisers were portrayed as “crooks” and definitely not “For young people ” choice, good women and advertising are not detached. For so many years, from the initial operation of the media to the current brand planning and promotion, further development, listening to too many people say about the definition of advertising, but also read too many people in the advertising industry to and from. Some people say that advertising is a youthful meal, once the passion is over, it will be later eliminated; some people say that advertisers are mixed salaries, as long as there are three ax to dance some. A female advertising career, the real taste of how, the only feeling with the love of the longevity. The essence of advertising lies in the communication, communication and communication between products and consumers, which is to seek a “language ” which is connected with consumers. Advertising, we must first learn to understand and perception. In this sense, I never think of men and women