提出了在电信业快速发展,同质、异质企业在更广泛领域和更深层次竞争的新形势下,电信运营商如何重塑竞争优势这一亟待回答的问题,认为务必要在管理创新上下功夫。为此,阐述了管理创新的概念和管理创新与提高企业竞争力的关系,提出了管理创新的建议,如培育管理创新的企业文化,加强组织和机制的创新,加强合作平台的创新等等,还建议电信运营商应当借鉴3M公司进行系统管理创新和获取竞争优势的经验,体验“员工才是创新的根本”的理念。 Put forward the urgent question of how telecom operators reshape competitive advantage under the new situation of rapid development of telecommunication industry, homogeneous and heterogeneous enterprises in more extensive fields and deeper competition, and think that it is imperative to make efforts in management innovation . To this end, the author elaborates the relationship between management innovation and management innovation and enhancing the competitiveness of enterprises, and puts forward some suggestions on management innovation, such as cultivating the management culture of enterprise innovation, strengthening the innovation of organization and mechanism, strengthening the innovation of cooperation platform, It is also suggested that telecom operators should learn from 3M’s experience in system management innovation and gaining competitive advantage and experience the philosophy that “employees are the foundation of innovation.”