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第一章 国际市场和国际营销 一、目的要求。这一章是学员学习国际市场营销时需要首先了解的内容。通过学习,必须明确国际市场的涵义、特点,国际营销与国内营销及国际贸易的关系。 二、内在联系。本章主要讲国际市场的构成及特点,当前国际市场的新动向及各主要国家市场特点,在对这些问题进行阐述和学习之后,分析了国际营销与国
Chapter I International Markets and International Marketing I. Purpose. This chapter is the first thing a trainee needs to understand when learning about international marketing. Through learning, it is necessary to clarify the meaning and characteristics of the international market, and the relationship between international marketing and domestic marketing and international trade. Second, internal contact. This chapter focuses on the composition and characteristics of the international market, the new trends in the current international market, and the characteristics of the major national markets. After elaborating and studying these issues, the analysis of international marketing and