世易时移,党报副刊目前所处的传播语境与过去相比,已经发生了很大的变化。从媒体上看,我们的社会经历了“媒体单一”到“媒体丰富”再到“媒体过剩”的转变。现在社会上,电视、广播、报纸、杂志、网络、手机,众多媒体是铺天盖地,如此众多的媒体,无疑给人们造成了“信息过剩”。报纸的生存发展受到空前的挑战,作为党报 As the world moves easily, the present communication context of the party newspaper supplement has changed a lot compared with the past. From the point of view of the media, our society has undergone a change from “media single” to “media rich” to “media surplus”. Nowadays, television, radio, newspapers, magazines, internet, mobile phones and many other media are overwhelmingly populated by so many media and undoubtedly cause “excess information” to the public. The survival and development of newspapers have been challenged as the party newspaper