随着平面广告设计行业的火爆,设计质量变得愈发重要,只有保持创新,具有独特性,才能在众多设计作品中脱颖而出。本文先分析了字体创意设计的常见原则,即功能性、审美性、形意统一性。然后,对其实际应用作了一番研究。 As print advertising design industry is hot, the quality of design becomes more and more important, and only by maintaining innovation and uniqueness can we stand out in many design works. This article first analyzes the common principles of the creative design of fonts, that is, functional, aesthetic, metaphorical unity. Then, I made some research on its practical application.