媒介素养教育是在大众传媒时代,针对多种媒介对人的影响而提出的一种教育思想和方法。它以培养人的媒介素养为核心,使人们具备正确使用媒介和有效利用媒介的能力,并能理解信息意义以及独立判断其价值的认知结构。此外,媒介教育还力图使未来信息社会的人具备有效创造和传播信息的能力。大学时代处于人生发展的重要阶段,由于大学生的求知欲强、兴趣广泛、而参加社会实践机会又很少,在了解社会、人际沟通、获取知识以及开展娱乐活动等方面对大众传媒依赖度较高。尤其是伴随网络技术的发展,更是加深了大学生对网络的依赖程度。毋庸置 Media literacy education is an educational thought and method proposed in the mass media era in response to the influence of various media on people. It builds on people’s media literacy and empowers people with the ability to use the media properly and to use the media effectively, as well as to understand the meaning of information and the cognitive structures that independently judge its value. In addition, media education seeks to equip future generations of the information society with the ability to effectively create and disseminate information. The university is in an important stage of life development. Due to its strong curiosity and interests, college students have few opportunities to participate in social practice and have high reliance on the mass media in understanding social, interpersonal communication, knowledge acquisition and recreational activities . Especially with the development of network technology, but also deepen the college students rely on the network. Needless to say