构建特色企业文化,是企业进入21世纪的入场券。经济学家预言,21世纪的中国企业将是文化的企业。这是由于企业外部生存和发展环境发生了深刻变化,要求企业自身行为必须与之相适应。全球经济一体化、世界市场的形成、WTO走近我们,是大环境,也是大势所趋;跨国公司的全球化战略、本土化战略、跨国经营战略,使我们不必走出国门,即在参与着一场世界性的竞争;计划经济已经离我们而去,我们走进了市场经济,企业不再只生不死;20世纪即将过去,21世纪就要到来。这是一个高新技术时代,这一系列变化,使企业从产品竞争、人才竞争、走向文化 Construction of distinctive corporate culture, is the admission of enterprises into the 21st century tickets. Economists predict that the 21st century Chinese enterprises will be cultural enterprises. This is due to the profound changes that have taken place in the external environment for the survival and development of enterprises, and the enterprises' own behaviors must be adapted to them. The globalization of the global economy and the formation of the world market, the fact that the WTO is approaching us are the major environment and the general trend of the times. The globalization strategy, the localization strategy and the transnational business strategy of multinational corporations prevent us from having to go abroad to participate in a world Sexual competition; the planned economy has gone away from us, we entered the market economy, businesses are no longer unruly life; the 20th century is about the past, the 21st century is coming. This is a high-tech era, this series of changes, so that enterprises from product competition, talent competition, to culture