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新的婴幼儿配方奶粉标准正在酝酿出台,它将对我国奶粉市场进行进一步地规范和指导,此有利于提高国内奶粉的生产技术水平和竞争实力,而一些没有实力和不符合标准的企业将被淘汰出局。新标准的出台可能会引发国内外婴幼儿配方奶粉新一轮的行业竞争。近日,一些洋品牌已开始调整市场策略,以应对奶粉市场的变局。目前,国内获得生产许可证的婴幼儿乳粉生产企业有66家,然而实际从事生产的企业比这一数字高出几倍,而且有不少从事婴幼儿配方奶粉生产企业的卫生状况堪忧,因此,奶粉市场亟待规范。
The new infant formula standard is brewing introduced it will further regulate and guide the milk powder market in China, which is conducive to raising the domestic milk production technology and competitive strength, and some unscrupulous and non-compliant companies will be Eliminated. The introduction of new standards may trigger a new round of domestic and foreign infant formula milk industry competition. Recently, some foreign brands have begun to adjust their marketing strategies to cope with the changes in the milk powder market. At present, there are 66 domestic infant formula manufacturers that have obtained production licenses. However, the actual number of enterprises engaged in production is several times higher than this figure. Moreover, many of the enterprises engaged in the production of infant formula milk powder are in poor health conditions. Therefore, , Milk powder market needs to be standardized.