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我国有９亿多农民，由于受文化素质、生活消费环境、欣赏习惯等因素的制约，相对而言，电视媒体比报纸、广播、网络等其它媒体更容易让农民朋友所接受。声画并茂、形象生动、通俗易懂、直观具体、视听兼备这些独特的优势，使得电视在农村具有更广泛的受众。农民钟情于电视，在
In our country, there are more than 900 million peasants. Due to cultural constraints, living and consumption habits and appreciation of habit, television media is more likely to be accepted by peasants and friends than newspapers, radio, internet and other media. Sound and pictures, vivid, easy to understand, intuitive and specific, audio-visual both these unique advantages, making television in the rural areas have a wider audience. Farmers love television, in