在经济日益全球化的背景下,跨国公司几乎渗透到世界的每一角落,它们在全球范围内配置资本、资源、产品,并从新兴市场上分享到经济高增长的利益。国内公众对跨国公司的了解远远多于外国公众对我国企业品牌的了解。很多人都能够毫不费力地列举出许多跨国公司的名称,识别它们的标 Against the backdrop of increasingly globalized economy, multinational corporations have infiltrated almost every corner of the world in allocating capital, resources and products on a global scale and sharing the benefits of high economic growth from emerging markets. Domestic public understanding of multinational corporations is far more than the foreign public’s understanding of our corporate brand. Many people are able to effortlessly list the names of many multinational corporations and identify their targets