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网络化、数字化、智能化推动着信息化的巨大进展,特别是云计算、大数据等新一代技术正在得到广泛应用。当今的媒体传播,新媒体以其强大的传播能力,改变着整个媒体环境状态,各种媒体形态在碰撞与交集中以各自的传播方式发挥着信息传播的作用。这种不断发展、延伸的强劲态势,为广大受众获取信息提供了极大的便利。那么,与新媒体概念相对应的传统媒体电视,在各种新媒体快速发展的环境下,该如何转变发展模式应对受到的冲击?如何发挥自身优势应用新一代信息技术开拓新的发展空间?如何与新媒体深度融合,利用新的传播平台加快发展步伐?本文仅就以下几点进行探讨研究。
The tremendous progress of informationization promoted by networking, digitization and intelligence, especially the new generation technologies such as cloud computing and big data, is being widely applied. In today’s media communication, new media, with its strong communication ability, changes the state of the entire media environment. Various media forms play a role of information dissemination in their own mode of communication in the collision and intersection. This continuous development, the extension of the strong trend, for the general public to access information provided a great convenience. So how to transform the mode of development to deal with the impact of the traditional media television which corresponds to the concept of new media under the environment of rapid development of various new media? How to exert its own advantages to open up a new space for development with a new generation of information technology? Depth integration with new media, the use of new communication platform to speed up the pace of development? This article only to explore the following points.