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日本是全世界老龄化最严重的国家,全国20%以上的人口都是老人。面对全民人口正走向“夕阳红”,日本开发商纷纷将服务的目标群体转到了老年人身上。其中致力于让老年人保持头脑健康的“脑力运动”热潮正滚滚而来,反映在不同制造领域,就诞生了具有益智作用的游戏、玩具、书籍、文具、机器人、食品,甚至有的组织还推出“脑力训练旅游”。虽然服务的是“夕阳”人群,可“脑力运动”产品领域目前却十足是“朝阳”产业。
Japan is the country with the most aging population in the world. Over 20% of the country’s population is elderly. Faced with the general population is moving toward “sunset red”, Japanese developers have the service target groups to the elderly. One of the brainstorming campaigns dedicated to keeping the elderly mentally healthy is being rolled back and reflected in the different manufacturing fields that have yielded educational, playful games, toys, books, stationery, robots, food, and even organizations Also introduced “brain training travel.” Although the service is the “sunset” crowd, but “brain movement” product areas are now full of “sunrise” industry.