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校企合作背景下,高职校园文化建设要以实现人才培养目标为核心,将校园文化与企业文化相融合,利用新媒体构建起高效的文化教育体系。基于此,从阐述新媒体时代下高职校园文化与企业文化的现状入手,分析基于校企合作的高职校园文化影响因素,并有针对性地提出对策建议,以期对实现校园文化与企业文化对接,提高校企文化在新媒体时代下的影响力和渗透力有所帮助。
Under the background of school-enterprise cooperation, the construction of campus culture in higher vocational colleges should take the goal of talent cultivation as the core, integrate the campus culture with enterprise culture, and construct new efficient culture education system by using new media. Based on this, starting with the status quo of campus culture and corporate culture under the new media era, this paper analyzes the influencing factors of campus culture based on the cooperation between universities and enterprises, and puts forward countermeasures and suggestions in a targeted way in order to realize the campus culture and corporate culture Docking, improve the school-enterprise culture in the new media era influence and penetration help.