《公共关系》是一门实践性、应用性很强的理论学科。从理论性方面来看 ,谁都可以作为它的载体 ,都可以通过理论学习去掌握它 ,但从它的实践性看 ,却对人的性格、气质、知识素养等有很高的要求 ,并非人人都能达到一定境界。而“全员公关”只是作为公关意识在求得“人和”艺术上 “Public relations” is a practical, highly applied theoretical discipline. From a theoretical point of view, no one can be used as its carrier, can learn it through theory to master it, but from its practicality, but it has high demands on people’s personality, temperament, knowledge and accomplishment, not Everyone can reach a certain level. The “full public relations” only as a public relations awareness in the “people and” art