冰雪旅游是近年来新兴的旅游形式之一,在取得较快发展的同时彰显了独特的旅游魅力。本文为了更好的发展吉林省的冰雪旅游运用SWOT分析法对吉林省发展冰雪旅游业的优势、劣势进行了全面系统的分析,并根据吉林省冰雪旅游业所处的环境,提出了相应对策加强冰雪旅游的宣传;打造知名冰雪旅游线路,形成冰雪旅游产业带;建立科学的冰雪旅游培养体系多方面多角度培养冰雪旅游人才,旨在为吉林省冰雪旅游的合理规划提供依据。 Ice and snow tourism is one of the emerging forms of tourism in recent years, showing a unique tourism charm while achieving rapid development. This article in order to better the development of ice and snow tourism in Jilin Province SWOT analysis of the advantages and disadvantages of the development of tourism in Jilin Province, a comprehensive and systematic analysis of ice and snow tourism in Jilin Province, according to the environment, put forward corresponding countermeasures to strengthen It is intended to provide a basis for the rational planning of ice-snow tourism in Jilin Province. It is necessary to establish a scientific ice-snow tourism training system to cultivate ice-snow tourism talents from various perspectives.