合资企业的自主品牌到底有无存在的合理性,它对中国汽车工业是促进还是伤害?合资自主是否是中国汽车工业迷失在合资道路上的遮羞布?1984年,中国首家汽车合资企业北京吉普开业,24年后,广汽本田发布中国首个汽车合资企业自主品牌——理念。理念的出现让原本清晰的合资品牌、自主品牌两大战线出现中间派,引起争议无数。反对者认为,合资自主是合资公司抢夺低端市场,获取政策扶持的工具,而且合资企业并不是永续经营企业,合资到期 Is there any rationality for the existence of its own brand in the joint venture and will it promote or hurt China’s auto industry? Whether China’s auto industry lost itself as a fig leaf in a joint venture? In 1984, the opening of China’s first car joint venture, Beijing Jeep 24 years later, Guangzhou Honda Motor Co., Ltd. released its first independent brand of China’s automobile joint venture - concept. The emergence of the concept of the original joint venture brand was clear, independent brands appear in the middle of the two fronts, causing controversy. Opponents argue that joint venture ownership is a tool for the joint venture companies to snatch the low-end market and obtain policy support. Moreover, the joint venture is not a sustainable enterprise and the joint venture expires