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近年来,中国的户外广告经历了非同寻常的迅猛发展阶段。从2000年-2003年的4年里,全国户外广告营业额分别增加了28.64%,8.16%,24.28%,以及29.45%,平均年递增22.63%,超过报纸,电视,广播等的增长速度。全国户外广告营业额从1999年的57.75亿元,增长到2003年的129.27亿元,增长123.85%,户外广告经营单位也从2001年的50,928家公司,迅速攀升到2003年的65,347家。然而,从更深的层面看,中国的户外广告正在经历意义更为重要与独特,因而也更为激动人心的历史阶
In recent years, outdoor advertising in China has experienced an extraordinary period of rapid development. In the four years from 2000 to 2003, the sales of outdoor advertising in the country increased by 28.64%, 8.16%, 24.28% and 29.45% respectively, with an average annual increase of 22.63%, surpassing that of newspapers, television and radio. The national outdoor advertising turnover increased from 57.775 billion yuan in 1999 to 12.927 billion yuan in 2003, an increase of 123.85%. The outdoor advertising business unit also increased rapidly from 50,928 companies in 2001 to 65,347 in 2003. However, at a deeper level, China’s outdoor advertising is experiencing a more significant and unique, and therefore more exciting, history