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在当今商业社会,和客户进行互动已成为商家之必需。这是不是听上去有些危言耸听呢?也许“必需”有些言过其实。但事实上,你可以听见市场经理或是广告人所谈论的全都和互动媒体有关:互动媒体怎样在改变广告格局,以及互动媒体怎样在蓄势待发。
In today’s business world, engaging with customers has become a necessity for businesses. Does this sound like some alarmist sensation? Perhaps “necessary ” some exaggerated. But in fact, you can hear the talk of market managers or advertisers about interactive media: how interactive media can change the landscape and how interactive media is gaining momentum.