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市场营销作为企业图生存、求发展的战略思想和贯穿于其整个业务过程的经营哲学,已被各行各业广泛地接受。但对于市场营销原理应用于证券业和证券商,人们或许还比较陌生。 目前,我国已有大小约1300多家证券专营、兼营机构,承担着资本市场中的证券代理发行、承销、交易流通等任务,为我国新兴的资本市场的建立、发展和完善作出了应有的、巨大的贡献。与此同时,证券市场的蓬勃发展也为证券商带来了丰厚的利润。“利厚而人趋之”,市场竞争的规律是无情的,对证券商也不例外。在证券业发展的最初
Marketing as a corporate chart survival and development of strategic thinking and throughout the business process of its operating philosophy, has been widely accepted by all walks of life. But for the marketing principle applied to the securities industry and securities firms, people may still be unfamiliar. At present, there are about 1,300 securities franchises and joint ventures in China, undertaking such tasks as the issuance, underwriting and trading of securities agents in the capital market, and have given due consideration to the establishment, development and improvement of the emerging capital markets in our country The huge contribution. At the same time, the vigorous development of the stock market has also brought huge profits to the securities firms. “Thick and popular trend,” the law of market competition is ruthless, the securities firms are no exception. At the very beginning of the securities industry