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本文结合目前我国广播界的实践探索,对广播创新与发展进行思考。广播要创新发展:一要审时度势,革新观念,在变局中认识并定位传统广播;二要探寻规律,再造流程,在变革中创造传统广播新的增长点;三要整合资源,拓展思路,在探索中寻找与新兴媒体的契合点;四要挖掘潜力,把握商机,在创新中实现产业快速发展。
In this paper, with the current practice of China’s radio community to explore the innovation and development of radio thinking. Broadcasting needs innovation and development: First, we must review the situation and innovate concepts, and recognize and locate traditional broadcasting in a changing situation. Second, we must explore laws and recreate processes to create new growth points for traditional broadcasting in the course of change. Third, we must integrate resources and expand our thinking while exploring In search of fit with emerging media; Fourth, tap the potential to seize business opportunities, innovation in industry to achieve rapid development.