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现阶段网络营销处在全新的网络生态系统——Web2.0的包围之中,网络的价值核心由信息聚集转向群体重构。在Web2.0背景下,网络群体构建方式、经济逻辑、顾客扮演的角色以及顾客的需求等方面出现了重要转变,从事网络营销的企业可试着从关注消费者个体需求和群体情感、融入网络群体、让顾客主动参与营销和传播信息等三个方面制定营销策略以应对这些重要的转变,在激烈的竞争中赢得一席之地。
At this stage of network marketing in a new network ecosystem - Web2.0 surrounded by the core value of the network from the information gathered to rebuild the group. Under the background of Web2.0, important changes have taken place in such aspects as the construction mode of network groups, economic logic, the role played by customers and the needs of customers. Companies engaged in network marketing can try to integrate themselves into the network by focusing on individual needs and group emotions of consumers Groups, allowing customers to take the initiative to participate in marketing and dissemination of information, and other three aspects of marketing strategy to respond to these important changes in the fierce competition to gain a seat.