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强生收购大宝尚待批准之时,业内又传出“妮维雅20亿收购丝宝”的消息,一石激起千层浪。据了解,妮维雅投资近20亿元收购了丝宝集团旗下舒蕾、风影、顺爽和美涛四个护发品牌,内部的调整从品牌、区域划分到渠道整合都在悄然进行。双方的联姻是各取所需,一个急需资金支持,一个看中日化渠道的优势。而妮维雅和丝宝的合作能否如期完成,仍然是一个悬念。
Johnson acquired the treasure yet to be ratified, the industry came the “Nivea 20 billion acquisition of silk treasure ” message, a stone aroused Melaleuca waves. It is understood that Nivea invested nearly 20 billion acquisition of the Silk Group’s Shulei, Feng Ying, Shun Shuang and the United States Tao four hair care brands, the internal adjustment from the brand, the regional division to the channel integration are quietly carried out. The marriage between the two parties is what they need, an urgent need for financial support, a look at the advantages of China-Japan channel. The Nivea and silk treasure cooperation can be completed on schedule, is still a suspense.